Mistaking Me For Someone Who Cares

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Many a day, that phrase, as in…

I’m sorry, but you must be mistaking me for someone who cares.

…is my dominant reaction to content I read in blogs and social media.

That Guy

That GuyI imagine I’m not alone here. I’ll bet many of you know, probably followed at one time, that guy — the guy who tweets 48 times a day and appears never to have had an unexpressed thought. The guy who makes you think, “I’m sorry, but you must be mistaking me for someone who cares.”

If you ask me, not wanting to be that guy is a pretty commendable goal when it comes to publishing your content.

But don’t let it paralyze you.

Not being That Guy

One of my clients who is on the verge of blogging and social networking is commendably committed to not becoming that guy. Between you and me, though, I think he may be letting his fear of inviting the I’m Sorry, But You Must Be Mistaking Me For Someone Who Cares reaction discourage his efforts.

It’s not uncommon.

The funny thing about this fellow is that he’s quite brilliant and extremely thoughtful (in both senses) and interesting. In the many years I’ve worked with him, every link he ever emailed me — every online article and YouTube video and TED talk he’s ever recommended I check out — was well worth the check-out. Some were even a bit life-altering.

Did all of these recommendations pertain to his primary field of endeavor? No. (But you know what they say about “all work and no play”.)

My Advice

So to this fellow — and anyone else who may be reluctant to blog or tweet or post about some kernel of inspiration for fear of being that guy, I have this advice:

  • You’re not that guy. (At least not yet.)
  • So go for it.
  • The people who really care about you will let you know if and when you start becoming that guy. (Sign me up; I’ll be glad to oblige.)
  • Don’t visualize everyman or everywoman when you put pen to paper. Visualize someone in your tribe who you think might be interested in what you have to say. Chances are, more than a few will be.
  • Every blog post needn’t be a epistle. Every bit of the content you publish need not be directly related to your business.
  • You don’t have to hit a home run every at-bat. But getting called out on strikes is the worst way to go down.
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About JeffCohan.com

The nSiteful Tech Blog (the official blog of nSiteful Web Builders, Inc. since January of 2013) is where I (Jeff Cohan) and (occasionally) associates will be posting articles of potential interest to like-minded techies, nSiteful clients who are playing active roles in the maintenance of their own Web sites and blogs, and pretty much anyone interested in how Web strategies and tools can help them reach their goals.

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About Jeff Cohan

Jeff and his wife, Margie, are the proud parents of Sarah and Jake. Jeff is the founder, president and chief cook and bottle washer of nSiteful Web Builders, Inc., a Web development and Internet Consulting firm. In his spare time, Jeff builds Web sites and Web applications, plays guitar, putters around in his basement woodworking shop, mercilessly spoils his grandchildren, and creates videos from more than two decades of home movies. His current video project is an extended montage of people (mainly family members) asking him to stop filming them.

2 thoughts on “Mistaking Me For Someone Who Cares

    • You’d also probably give the advice to take baby steps

      Sure. Or to continue with the baseball metaphor, just try to get on base.

      And every once in a while, after taking a few baby steps, swing for the fences. The worst thing that can happen is you’ll strike out. (Or, I suppose, hit into a triple play.)

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